- Tools Used
Montana Steele Strategic Marketing
- Launch Date
The idea behind The Bowery’s brand was to bring more edge and drama to this condominium and loft development in Ottawa. A key principle in the strategy was to create an address that reflected the trendsetting lifestyle of those who would live there. As a result, the website used bright, dramatic colours, bold typography and youthful, active photography as a visual language. In conjunction with newspaper and radio ads, over 2,200 users registered for the project in the span of 4 months.