Pears on The Avenue

Website for a boutique condominium in midtown Toronto

Pears On The Avenue Website Interface
  • Tools Used

    Actionscript, Flash, Photoshop

  • Client

    Menkes

  • Agency

    Montana Steele Strategic Marketing

  • Launch Date

    June 2011
    View Online

Pears on The Avenue is a boutique condominium situated in between the neighbourhoods of the Annex and Yorkville. In correlation with signage, a presentation centre, print materials and video, the website was part of an integrated campaign to promote this luxury development to potential brokers and purchasers. The experience of the website reflects the stylish and minimal qualities of the brand, with special emphasis on the architectural design and neighbourhood amenities.

Pears On The Avenue - Homepage
Homepage

An exploratory, pseudo 3D carousel was implemented as a homepage menu to create a different way to introduce the project’s sections. This design pattern was also used in the Neighbourhood section to introduce local amenities.

Pears On The Avenue - Amenities
Amenities Page

Throughout the site, galleries with large images were used. Text overlays could be minimized, and images incremented using the interface located at the bottom right of the page.

Pears On The Avenue - Floorplans
Floorplans Page

An accordion based menu was used as a design pattern to easily view floorplans on the site. Downloadable PDFs could be accessed by hovering and clicking on the plan itself.

Pears On The Avenue - Features Page
Features Page

Interface for features and finishes listing.